![]() The offer was rebuffed, but Taylor persisted and the Brewing Corporation started purchasing Cosgrave stock on the open market. Continuing the acquisitions process, Taylor made an unsolicited takeover offer to the Cosgrave Brewery and threatened a potential price war. That same year, co-founder Jennison died, and Taylor purchased his shares. In 1931, it purchased Budweiser Brewing Company of Canada, located in Belleville. Taylor's expansion was aggressive and, during the 1930s and 1940s, his holding company acquired about thirty Canadian brewers. Taylor also served as Vice President of Burmuda Export Co., a brewery industry company that aimed to control prices and exports of beer. ![]() border, a period of prosperity existed during Prohibition in the United States. For some breweries, particularly those close to the U.S. Įven when Canadian provinces prohibited alcohol consumption, federal law did not affect production for export. In October 1930, the company changed its name to Brewing Corporation of Canada Ltd. ![]() (founded in 1840 in London, Ontario) from the Dominion Bank, which had gotten control when the company needed money to continue. Later that year, Taylor negotiated the purchase of Carling Brewing Co. In August, the company merged with Canadian Brewing Corporation Ltd, which owned Dominion Brewery in Toronto and the Regal Brewery in Hamilton. Immediately, BCO acquired British American Brewing Company (a Windsor, Ontario brewery founded in 1882) and Taylor & Bate of St. Taylor and Jennison incorporated the Brewing Corporation of Ontario (BCO) in March 1930 by merging Brading Breweries Limited with Kuntz Brewery of Waterloo, Ontario, backed by CA$500,000 from the British interests of Industrial General Trust and Atlas Investment Trust. The strategy changed in 1930, when Taylor met Clark Jennison, representing British interests, who was able to invest CA$500,000 in Canadian breweries. While the stock market crash of 1929 meant that the plan could not be funded by securities, Taylor proposed selling stock in Brading when acquiring firms. Taylor proposed a similar strategy to Brading's board of directors – acquire and merge with successful breweries in Ontario, and acquire and close other breweries to bring under its control some 70% of the volume of beer sold in Ontario. Quebec was dominated by three breweries, one of them, National Breweries, had consolidated 14 breweries that had operated before World War I. They were not profitable in general and had only CA$12 million in sales on assets of CA$24 million. They operated at below capacity and many were in need of modernization. In 1928, there were 37 breweries in Ontario. Taylor had studied the brewing business in Ontario. Brading, while brewing in Ontario, had previously only sold its beer in Quebec. Taylor presented a plan to the directors to capitalize on the recent legalization of alcohol in Ontario. Taylor's family owned the Brading Brewery of Ottawa, a brewer since 1867. Another brand, Red Cap, based on Carling Red Cap, is brewed by the Waterloo Brewing Company. Molson Coors continues to produce Carling brand beers, including Carling Black Label and Old Vienna. After some changes of ownership, the company merged with Molson, which later merged with Coors to form the Molson Coors Beverage Company in 2005. In 1969, Canadian Breweries was acquired by a subsidiary of Rothmans, which renamed the company as Carling O'Keefe in 1973. Canadian Breweries became part of a large conglomerate of manufacturing and consumer businesses controlled by the Argus Corporation in 1945.Ĭanadian Breweries was one of the "Big Three" Canadian brewers (along with Labatt and Molson) that dominated the Canadian beer market for many years. ![]() By the 1950s, the company had reduced the number of beer brands from approximately one hundred to six. The new company closed many plants, reduced the number of beer brands and built new, larger plants to produce enough beer for a much larger geographic area. ![]() Taylor, the company bought or merged many of the smaller competitors existing after the repeal of prohibition. Under the direction of its top executive, E. The company was founded in 1930 by a merger of two breweries, Brading of Ottawa and Kuntz of Kitchener-Waterloo. Canadian Breweries Limited ( CBL), originally the Brewing Corporation of Ontario, was an Ontario-based holding company in the brewing industry. ![]()
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